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Nicole Devine born and raised in Winnipeg, is the supportive and loving wife of Matt, a dedicated mother of two, and a proud grandma to two lively grandkids. With over 33 years working at RBC in various leadership capacities, she thrived in being both a leader and coach, finding great purpose in guiding and nurturing individuals to achieve their fullest potential.


This skillset and natural ability would ultimately prepare her for the challenges she would face in Matt's mental health journey and her recent endeavors in large scale event planning.


Nicole’s greatest achievements are deeply rooted in her dedication to nurturing human potential, masterfully organizing and leading large-scale events, embracing the joys and responsibilities of motherhood and grandparenting, and providing unwavering support and companionship to Matt across all facets of life.


During the pandemic, Nicole realized she needed to better prioritize her own well-being to effectively support her loved ones. While she's never struggled with weight, Nicole admits her lifestyle wasn't always the healthiest, but her deep-rooted instinct to care for others has always guided her.


Nicole began her own transformative journey along side Matt, quitting smoking, adopting a fitness regimen, and immersing herself in the revitalizing practice of hot yoga. Nicole's passion for cooking and entertaining has been a lifelong affair, serving as her primary means of expressing love. Delving into the correlation between food and holistic health, she discovered powerful insights that not only nourished her family but also supported Matt through his training and endurance events.


Blessed with the presence of healthy children and grandchildren in her life, Nicole sees it as a privilege to uplift those facing struggles, aiming to make a meaningful difference while inspiring others to embrace a purpose beyond themselves.


Nicole Devine's story is a testament to resilience, compassion, and the transformative power of self-care. Through her journey, she exemplifies the essence of a life well-lived—one dedicated to nurturing others and fostering positive change in the world.

NICOLE DEVINE  |  Co-Founder Heroes Unleashed


LYLE BEST  |  Co-Founder Heroes Unleashed


Born in Brantford, Ontario, in 1953, Lyle Best embodies the spirit of compassionate giving and unwavering commitment to community service. In 1979, he made Alberta his home, where he not only raised a family but also thrived as an entrepreneur, founding the Quikcard Group of Companies.


Throughout his journey, Lyle's impact has reverberated across Edmonton and beyond, leaving an indelible mark on numerous organizations and initiatives. His dedication to helping those in need knows no bounds, earning him admiration and respect from all who have had the privilege of crossing paths with him.


Described as a "remarkable human being" by those who know him best, Lyle's generosity of spirit and unwavering character are evident in every facet of his life. Whether it's lending support to the Edmonton Oilers Community Foundation, serving as Chairman Emeritus of the Kids with Cancer Society, or contributing to the success of the Special Olympics Canada Winter Games, Lyle's leadership and passion have made a tangible difference in countless lives.


His influence extends beyond mere philanthropy; it's a force for positive change that inspires others to join him in making a significant impact. As one colleague aptly puts it, "When Lyle speaks, people listen." His ability to galvanize support and draw others into meaningful causes is truly infectious, creating a ripple effect of goodwill throughout the community.

Lyle's commitment to philanthropy is not just about giving money; it's about fostering healthy communities and empowering others to do the same. His involvement with organizations like the Manitoba Dental Foundation underscores his belief that collective action can lead to transformative change.


Over the years, Lyle's contributions have amounted to an astounding figure, with millions of dollars raised to support initiatives that touch lives across the nation. His tireless dedication to improving dental health for those in need has earned him the prestigious Lyle Best Humanitarian Award, a testament to his enduring legacy of kindness and compassion.

In the words of Lyle himself, "Just do the little things, be nice, and it doesn't cost anything." This ethos encapsulates his approach to life and serves as a guiding principle for all who aspire to make a difference in the world.


Additional Highlights:

  • Co-founder of the Edmonton Oilers Community Foundation.

  • Chairman Emeritus of the Kids with Cancer Society.

  • Senator at the University of Alberta.

  • Director of Sponsorships for the Special Olympics Canada Winter Games.

  • Member of the Order of Canada

  • Honorary rank of Colonel with the Canadian military


Through his selfless actions and unwavering commitment to serving others, Lyle has left an indelible mark on the hearts of many and continues to inspire Matt and countless others to follow in his footsteps.


Recognizing Lyle’s journey, Matt and Nicole were inspired by the power of kindness and the profound impact that one individual can have on the world.


Lyle has been an on-going supporter and mentor to Matt and Nicole. He continues to inspire and sponsor Matt’s endeavours. 

Lyle Best
Dylan Coyne

Dylan is a 20 year finance and accounting professional who has worked with public, private and not-for-profit enterprises in Canada and the United States. He has helped these organizations execute on their transformation journey through various initiatives: technological, organizational, and procedural.  He enjoys working with business leaders to understand the constraints on their business and uncovering the root cause of these challenges so that together they can lead the team to the next step in the evolution of the company. Personally, Dylan has been a lifelong avid cyclist who dabbled in long distance triathlon and finds a deep correlation between endurance sport and organizational development. He has relied on these physical pursuits to provide balance in his life and manage his psychological well-being.


45 Fractional Leadership (45 EX.L)


The goal of 45 EX.L is to provide fractional CFO services to small and medium sized businesses who want the support of an experienced CFO but don’t need one 40 hrs per week. Primarily focused in the construction space to draw on his years of experience and passion for building, though nothing is better than working with good people who are doing the right things for the right reasons. He wants to leverage his professional experience to support and advise small business leaders who have a vision for their organizational story but need experienced support and expertise in making it reality.

DYLAN COYNE, CPA CA  |  Finances

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