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FEEL GREAT FOR A CHANGE

HEROES UNLEASHED: THE PURSUIT OF PURPOSE

Heroes Unleashed isn't just a name — it's a movement.

 

An invitation for all of us, regardless of our struggles to discover the hero within.  

 

We do this by being brave.

 

We find and seek purpose, meaning and inspiration in our lives through fitness, wellness, and giving back to those who need it most.

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UNLEASH YOUR INNER HERO

Join us in embracing and unleashing your inner hero. Through athletic endeavours rooted in raising funds for charity, speaking engagements, podcasts, community events, and sharing our personal stories and struggles, we gain momentum towards becoming an unstoppable force for good, together.

 

Heroes Unleashed is dedicated to connecting with change-makers, amplifying diverse narratives on mental health, fitness and resilience while continuing to seek deeper meaning, purpose, and well-being on our own transformative journeys.

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MATT DEVINE

CO-FOUNDER HEROES UNLEASHED

Matt Devine is a former CEO turned endurance athlete and transformation coach.

 

Matt's journey is one of profound change - having shed over 100 pounds, becoming physically fit, leaving his 20 year career and focusing on his mental health, he's redefined his life's mission.

 

With a heart set on finding purpose, Matt channels his energy into grueling endurance challenges raising over $160K for children's charities.

 

Last summer's 12,500-kilometer bike ride across Canada in support of You Can Ride 2, completed in a mere 100 days, can be watched in his YouTube documentary, “Whisper to a Roar”.

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7IN7
2022

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RIDEFORCHANGE
2023

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UPNEXT

Heroes Unleashed Cross Canada Challenge in Support of Little Warriors
Heroes Unleashed Cross Canada Challenge
HEROES UNLEASHED CROSS-CANADA CHALLENGE | SUMMER 2024

From the boardroom to the open road, Matt Devine shifted gears from struggling CEO to purpose-driven endurance athlete. Having previously conquered a 12,500 km ride for charity, he’s back, with a renewed commitment to personal transformation equipped with a team of heroes sharing their stories as he pedals an epic 7,000 km more. 

This summer, it's not just about crossing the finish line — it’s a collective call to awaken the hero within us all, championing the tenacity of the human spirit through movement and rallying the community in support of Little Warriors.

13 weeks, 13 cities, and 13 inclusive and transformative fitness challenges along the way.

Join the adventure online and on the ground. Whether you're tackling personal fitness goals, looking to begin your transformation, or cheering at our events, your support fuels Matt’s journey — and this incredibly important cause.

Get off the Couch and Unleash your Inner Hero. 

Feel great for a change.

OUR AMAZING TEAM

It's pretty hard to get anywhere without a strong team backing you up. Friends, family, co-workers, supporters.  We're grateful for everyone's support. This is the core team that makes this all possible. An amazing group of Heroes in their own right.

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NICOLE DEVINE

Co-Founder Heroes Unleashed

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LYLE BEST

Co-Founder Heroes Unleashed 

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DYLAN COYNE

Heroes Unleashed Finances

FUNDING PARTNERS: OUR HEROES

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Personal Support. Flexible Healthcare Benefits.
Driving Force
Cowan Graphics
Impat Magazine
Production 71
G8 Performance
Worktric
Stronger Branding

FOLLOW @HeroesUnleashed_CA

CONTACT
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