ABOUT YOUR COACH
MATT DEVINE
About Matt Devine: Transformation Coach
Matt Devine’s story is one of heroic transformation, resilience, and purpose. Once an overweight CEO grappling with serious health challenges, depression, and alcoholism, Matt not only shed over 100 pounds but completely reinvented himself, emerging as an elite endurance athlete, mental health advocate, and a beacon of hope for others seeking their own transformation. Dedicated to raising awareness and funds for children’s charities, Matt has become a true hero to many.
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His journey is marked by monumental achievements, each one a testament to his courage and determination. He first took on the epic 7 in 7 Challenge, completing seven marathons in seven days to support The Rainbow Society of Alberta, proving his physical and mental strength. This was followed by his Ride for Change, a legendary 12,500-kilometer cycling journey across Canada that raised substantial funds for You Can Ride 2 and was captured in the inspiring documentary Whisper to a Roar.
Most recently, Matt embarked on the Heroes Unleashed Cross-Canada Challenge in support of Little Warriors, cycling coast to coast and hosting major events across the country, uniting and inspiring communities. To date, Matt has successfully raised over $220,000 for children’s charities.​
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As one of the founders of Heroes Unleashed, Matt channels his life’s mission to help others unleash their inner hero
As a transformation coach, endurance athlete, certified
fitness trainer and Neuro Empowerment Specialist, Matt Draws on his remarkable journey, profound life lessons and business leadership experience to help people live limitless lives.
With a deep passion for empowering others, he guides his clients to unlock their true potential, gain clarity, and craft lives rich in purpose, growth, and fulfillment.
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​His transformation services are designed for individuals and organizations ready to make bold, lasting changes. Whether you’re looking to become the hero of your own life story or elevate your team to new heights, Matt’s journey and empowering strategies offer the roadmap to meaningful, impactful change. Connect with Matt and let his extraordinary story ignite the hero within you.
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Connect with Matt and let his extraordinary story ignite the hero within you.​
"Matt’s relentless commitment to help people achieve their best life is nothing short of inspiring. His passion, vision, and ability to inspire, unlocking potential in those he works with, has guided me to partner with the Heroes Unleashed community."
- Jodi Barrett, CEO, KB Stronger